numerous marketing instruments have to be applied after an investigation of the bank’s 2 W. Grzegorczyk, Marketing Bankowy, Oficyna Wydawnicza Branta. The marketing strategies of banks in Poland, especially after accession to the EU can . Grzegorczyk, Marketing bankowy, Oficyna Wydawnicza Branta, Łódź. Chrzanów: Wyższa Szkoła Przedsiębiorczości i Marketingu, pp. Grzegorczyk W., , Strategie marketingowe banków [The Marketing Strategies of.

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Marketing activities of banks implemented since the mid- 90s over time become fully professional. Punkt zwrotny nowoczesnej firmy.

Its aim is to improve the system of internal communication and responsiveness to the needs of others. This abstract may be abridged. Vol 25 No 6 It can therefore be concluded that marketing and the use of marketing-mix instruments were an important factor in these effects. Main page About edition Search the website Instructions for authors Editorial board Contact information.

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There are many different measures for bank marketing activities: Pluta — Olearnik, M. Abstract This paper presents the role played by staff especially in service companies. However, remote access to EBSCO’s databases from non-subscribing institutions is not allowed if the purpose of the use is for commercial gain through cost reduction or avoidance for a non-subscribing institution.


Fees and commissions were of increasing importance for banks. Vol 29 No 4 Prices were established more frequently on the basis of price competition and demand. Vol 24 No 5 It is an important strategic element of any organization.

A significant increase in the importance of marketing research grzetorczyk a condition of marketing strategies could be observed as well as the development of modern banking services distribution network, although the level of development is still much lower than in the EU. A properly trained and familiar with the mission and the everyday tasks staff ensures the development of the organization.

Scientific Journal of Polonia University20 1 The importance of human resources has accelerated the development of internal marketing. Vol 20 No 1 Despite the economic crisis in Europe the capitals of banks in Poland and their financial performance were increasing.

Formats and Editions of Marketing bankowy []

Browse By Issue By Author. Wydawnictwo Akademii Ekonomicznej w Poznaniu. Skip to main content Skip to main navigation menu Skip to site footer. Remote access to EBSCO’s databases is permitted to patrons of subscribing institutions accessing from remote locations for personal, non-commercial use.


Customers evaluate the quality of the product intangible based on the behavior, knowledge and skills of employees with whom they have direct contact. One could see a rapid increase in the quantity and quality of banks’ offer as well as an increase of promotional activities professionalism.

We see employees as internal customers. However, users may print, download, or email articles for individual use. Pay the publication fee and send a proof of payment. Scientific Journal of Polonia University. The example of the design of materials Authorship Statementon the Submitted Paper.

Users should refer to the original published version of the material for the full abstract. Open Science in Ukraine – site development for scientific journals. Marketing w teorii i w praktyce.